How to Become a Digital Marketing Specialist – Learning Paths Explored

The Digital Revolution is Here!

The world is becoming increasingly digitized. More than two-thirds of the world’s population is now online, and the numbers are growing every day.

With more than three billion global users, digital media now has a significant impact in our everyday lives. Organizations around the world are waking up to the opportunity presented by this revolutionary medium to fulfil business objectives in Sales, Marketing, CRM, Product Development and Research.

Source: Statista

Without a doubt, the digital revolution is here!

38 percent of marketers are increasing digital marketing budgets over the next two years.
On an average, 60 percent of a marketer’s time is devoted to digital marketing activities, fueling demand for digital marketing specialists.
Digital marketing is the promotion of products or brands on digital media. Digital marketing specialists are responsible for executing marketing campaigns on digital channels such as email, website, mobile, and social media to build awareness, provide information to prospects, and drive lead conversion. Organizations are investing in digital marketing techniques such as content marketing and big data in order to increase engagement across different inbound channels including organic and paid search.


Also read: Digital Marketing Learning Decoded- Here’s How to Become a Digital Marketing Expert

The Growing Job Market

To succeed in this new world, organizations are looking to hire qualified digital marketing experts who have the necessary levels of training and experience. Since digital marketing is such a new field, there is a lack of experienced professionals. A survey by The Economist Intelligence Unit and Marketo highlights the gap between what marketers used to do and what they need to do today. The skills marketing professionals felt the need to develop include digital engagement and technology (39%), strategy and planning (38%), and data analysis (32%).

Research conducted by Fractl and Moz (in which they reviewed over 75,000 job listings on found that the demand for digital marketing candidates has skyrocketed over the past 10 years.


How to become a Digital Marketing Specialist

To build a career in digital marketing, there is no one-size-fits-all solution. However, every digital marketer should familiarize themselves with the fundamentals. It is important to:

Have a knowledge of marketing concepts
Know basic digital marketing terminology
Understand web analytics
Have an overall understanding about the different areas of digital marketing
We recommend the Simplilearn Digital Marketing Certified Associate (DMCA) course to help you get started. This course covers the core concepts of Digital Marketing such as Search Engine Optimization (SEO), Social Media Marketing, Pay-Per-Click (PPC), Website Conversion Rate Optimization, Web Analytics, Content Marketing, Mobile Marketing, Email Marketing, and Digital Marketing Strategy. The course will also help you master tools and platforms such as Google Analytics, AdWords, Twitter, YouTube, and Facebook. It includes Mimic Pro simulations to augment the concepts learned via virtual experience.

Once equipped with these foundational digital marketing skills, the next step is developing expertise in a particular area of digital marketing to become an SEO, PPC or Social Media marketing specialist. There are three learning paths to choose from.

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